I wrote this as my response Tofunmi O's post that she can't be the face of athletics because she's not arrogant or loud like Noah Lyles which is his brand.
I totally get where you're coming from. As an introvert, I've often felt that same pressure to be loud and flashy in a world that seems to reward those traits. But I believe there’s beauty in taking quieter steps.
Being the face of athletics doesn’t have to mean being the loudest voice in the room. It can also be about consistency, dedication, and quietly pushing your limits every day. While Noah Lyles has his unique style and flair, there are plenty of us who prefer to let our actions speak for themselves rather than drawing attention through bold statements or appearances.
Finding sponsors who align with your values is definitely possible! Start by identifying brands that resonate with you personally—those that reflect your commitment to hard work and authenticity. Engaging on social media or at local events can help you connect with like-minded companies. Building genuine relationships and showcasing your journey can attract sponsors who appreciate not just the performance but also the person behind it. It's all about finding those connections that feel right for both sides!
But where does one start?
Here are a few next steps she could consider:
1. Define Personal Brand: Reflect on her values, strengths, and what makes her unique as an athlete. This will help in articulating her story to potential sponsors.
2. Engage on Social Media: Start sharing her journey, training routines, and personal insights online. Authenticity can attract followers and brands that align with her values.
3. Network Locally: Attend local sports events or community gatherings to connect with small businesses or brands that resonate with her mission.
4. Create a Sponsorship Proposal: Develop a simple proposal outlining who she is, what she stands for, and how partnering with her could benefit potential sponsors.
5. Reach Out: Identify companies that align with her values and reach out directly through email or social media, expressing interest in collaboration.
6. Stay Consistent: Continue to work hard in her sport and maintain a consistent presence online and offline, showcasing dedication over time.
7. Seek Mentorship: Find someone in the industry who shares similar values and can provide guidance on navigating sponsorship opportunities effectively.
Taking these steps quietly but steadily can lead to meaningful connections without having to compromise who she is!
She concludes her post with, "Don't hate the player, hate the game," but it's essential to also recognise that ultimately, it’s their money and their business, so the key is to seek out sponsors and businesses who genuinely align with your values.
You don't need to be an athlete looking to carve your own path, remember: authenticity matters. Take small steps towards building relationships with brands, businesses and people that resonate with you.
What steps will you take next? Send me an email and share your thoughts with me at hettielistens@gmail.com!